By Pablo Mendoza on May 02, 2021
Social entrepreneurs know how to be resourceful. They know how to make the most of limited resources to make a social impact and create a sustainable social enterprise.
One way to do this successfully is by utilizing free online resources and tools.
When money’s tight, free tools are a fantastic way to save cash for other areas of your business. It also means you can automate more tasks, which frees up loads of time.
But, with hundreds available, how do you know which ones are best for making life easier?
Here are five free tools that are ideal for social entrepreneurs:
Do you rely on creating content for your business? If the answer is yes, Google Trends is an essential resource. This tool allows you to compare keywords and optimize your content.
Google Trends is excellent for social enterprises, as it’s completely free. Simply type in keywords, and you can see their popularity over time, as well as trends and forecasts for specific terms.
Next on our list is Pablo, which was created by Buffer as a valuable resource for entrepreneurs. If your business is on social media, this is a marketing platform that can help you improve results.
This is another free tool that’s easy-to-use, even for beginners, and has a range of features for making engaging social media posts and other visuals, like images and videos.
For example, you can create and edit images for social media posts, find stock photos, and test different posts to maximize their effectiveness.
Most social enterprises rely on newsletters to keep their customers informed. If you’re supporting a particular cause, people really love to get updates on how things are going.
But, it can be time-consuming, especially if you have an extensive mailing list. In this situation, using a tool like MailChimp is ideal, as it automates the whole process.
MailChimp lets you to engage with your audience regularly, and it’s one of the most popular newsletter services with entrepreneurs.
It provides email marketing automation, analytics and insights, A/B testing, targeting tools, and more – and it’s free if you have under 2,000 subscribers and send up to 12,000 emails a month.
If you run a social enterprise and support a particular cause, speaking to people in person can be a fantastic way to generate more interest in your business idea.
In addition to this, many entrepreneurs find that attending events or joining offline groups is great for networking, meeting like-minded people, and growing a business.
When planning to do this, it’s important to be professional and always have business cards ready to hand out to people. If you need to create business cards, you can do this using a free online tool like Business Cards, which has a selection of high-quality designs and if you want to get them printed you can reach to Digital World Giant.
Writing blog posts can be a very powerful technique for businesses, especially those that are supporting social causes. It can attract new customers and get people interested in your idea.
If you’re creating content, it can be hard to come up with new topics. Writer’s block is often a problem, mainly if you’re writing lots of content on a regular basis.
Also, because the content is now produced at a higher rate than before, there’s a demand for higher-quality posts and articles online.
The next online tool to try out is Portent, which is a content idea generator that can help you if you get stuck. Portent can provide you with new topics that might be interesting to your audience. It can also suggest new ways to approach a topic you’ve already covered.